What is the Secret Sauce Behind Creating Massive Buzz around your Launch Do you ever wonder how some online fashion retailers create massive buzz around their launch while others barely get noticed? How do they manage to sell from day one? How do they get a tribe of customers to purchase their product? And where […]
Let me be honest, it took me a while to get into Snapchat. Somehow, I have become addicted. Feel free to follow me on Snapchat: lunasol8 – if you are hooked like I am. It’s proved to be a great marketing tool for brands with deeper engagement than other platforms. After spending a lot of […]
Tumblr has 120 million monthly visitors from around the World. Many indie brands have successfully expanded their business and even sell their items directly on Tumblr. So how can Indie fashion brands leverage this powerful platform and learn from the successes of others?
If you’re looking for a way to grow your audience and engage your existing one on Instagram, try running a contest. It’s a great way to generate some excitement about your brand and get user generated content that you can share and use in the future.
When brands and advertisers think about advertising on social media, their first thought is usually Facebook. But according to a recent study, it seems twitter has a greater click through rate, meaning more users are willing to click on an ad on Twitter versus Facebook.
Business owners often struggle on deciding which social media platform will yield the best return of investment for their brand. To help with your decision making process, Shopify published a study which outlines platforms with highest conversion rates. Vimeo, Youtube, Facebook and Instagram hold the best potential for e-commerce fashion brands. Users from these platforms […]
I had an interesting conversation with a client today which made me think about a false notion within Social Media marketing. There’s a misconception out there that Social Media results happen instantaneously. The press is constantly focusing on overnight success stories, from viral campaigns to multi-million dollar advertising onslaughts. Yes, overnight low budget viral videos […]
This week’s issue of V Magazine had an interesting profile of Chris Croker, the YouTube star behind the infamous 2007 “Leave Britney (Spears) Alone!” video, who’s now featured in the documentary Me at the Zoo, which has been getting alot of buzz and publicity lately. I’m intrigued to see what the fuss is really all […]
Jessica Stam in Dior Couture, Anja Rubik in Anthony Vaccarello, and Karolina Kurkova in Custom Rachel Zoe Collection via FabSugar On Monday night Vogue did a live broadcast of the Met Gala and the entire concept was pure genius. It was immediately ranked #2 as a WORLDWIDE Twitter trending topic, which is an incredible amount […]
Lil B, the legendary Based God himself, hopped off of his Social Media throne last week into the real world to a give a lecture to 500 people in a crammed NYU auditorium to speak on absolutely every topic imaginable in an amazing extension of his cult-like Internet persona. The week before when the news […]