I was in New York city for a few weeks and took the time to catch-up with friends, clients and business partners. I actually got to also catch up with Nadine from Stone & Strand whom I interviewed a while back. Since, I am launching in a few weeks E-Commerce Academy with Pulkit from “I Love […]
Can we all agree it’s increasingly challenging to get our work noticed online? How many times did you share something you were really proud of and crickets? It can be discouraging at times. However, part of the answer relies on forging strategic collaborations with influencers / bloggers in your niche. Collaborations help introduce your business […]
Let me be honest, it took me a while to get into Snapchat. Somehow, I have become addicted. Feel free to follow me on Snapchat: lunasol8 – if you are hooked like I am. It’s proved to be a great marketing tool for brands with deeper engagement than other platforms. After spending a lot of […]
Last July, I was lucky to discover Portugal after completing an assignment. During my stay in Lisbon, I got a glimpse of the burgeoning start-up scene. I met with Ricardo Marvão, co-founder of Beta-i and Product Deputy at Lisbon Challenge. Having spent a lot of time in Berlin, I was intrigued by Lisbon’s tech scene. […]
With 41.5 million users in Japan, Line is one of the largest app / social network platforms in Asia. It’s also the fastest growing with 100 million users in just 19 months. Compare that to Facebook taking 54 months to reach the 100 million mark and Twitter taking 49 months, and you can see why businesses […]
Despite recent and ongoing financial woes, Europe continues to make up the largest share of the B2C e-commerce market in the world. The region experiencing the most growth is Central Europe, with a projected growth of 12% per year. As Central Europe is showing such promising development and growth, it is definitely a market […]
If you can’t see video above – click here: http://youtu.be/hv-kWy_38Wk Deciding to expand internationally can be daunting for many e-commerce stores. The fear of the unknown along with potential costs associated with shipping internationally can stop small businesses from offering international customers their products. When launching a product internationally it is important to understand market’s […]
Small business owners considering expanding to Europe are often overwhelmed and don’t know where to start. Start small! Don’t try to tackle an entire continent, go country by country to get your feet wet. [Tweet “If you are interested in tapping into the European market, Germany is a great country to target.”] Here is why: […]
Business owners often struggle on deciding which social media platform will yield the best return of investment for their brand. To help with your decision making process, Shopify published a study which outlines platforms with highest conversion rates. Vimeo, Youtube, Facebook and Instagram hold the best potential for e-commerce fashion brands. Users from these platforms […]
China is a constantly evolving market with 18 million cross-border shoppers. In 2013 China surpassed the US “the world’s largest digital retail market”, a report from Bain & Co states. 84% of Chinese online shopping is spent on US e-commerce sites. Many Chinese consumers prefer to shop abroad for luxury products to avoid high […]