Made in America is making a comeback in many industries, and fashion is no exception. Consumers are becoming more concerned with making sustainable purchase decisions and supporting local. Combine that with manufacturing prices rising in China, logistical difficulties, and the rise of fuel and transportation costs, the promise of manufacturing in the US has never looked better for smaller brands.
[buzzsprout episode=’173737′ player=’true’] This is my first Podcast episode… pretty exciting! My mission is to Guide you through the cultural, logistical and technical needs to launch Globally! In this episode, I will talk about the Facebook Ad debate, and how you can leverage it positively for international growth, and in the cultural section, the Beijing […]
Getting a write up in a fashion blog can be huge for your brand, exposing you to new potential customers and giving them a link right to your online store. Bloggers get requests for write-ups from brands and businesses every single day. So here’s how to ensure that you’ll get on their editorial calendar.
The days when overnight delivery seemed like an amazing option are behind us. Today, major e-commerce retailers like Amazon and eBay are battling for same-day delivery domination, and this week Uber announced that they are throwing their hat into the ring with their new same-day delivery service UberRush.
If you’re looking for a way to grow your audience and engage your existing one on Instagram, try running a contest. It’s a great way to generate some excitement about your brand and get user generated content that you can share and use in the future.
Super excited; my book is finally out on Amazon!!! Inspired by all my travels these last 2 years… My goal was to provide an easy digestible e-commerce guide to help small businesses succeed in the global market. For a year; I gathered a list of the latest e-commerce technologies, case studies and personal knowledge while condensing […]
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With the second largest global population at 1.2 billion people, India seems like a pretty attractive market for online retailers. Online shopping is a growing trend in this increasingly urbanizing country.
When brands and advertisers think about advertising on social media, their first thought is usually Facebook. But according to a recent study, it seems twitter has a greater click through rate, meaning more users are willing to click on an ad on Twitter versus Facebook.
Have you ever wished you could have a say on your favorite designers’ collection? Well now you can! A friend of mine, launched Crowdemand early last week and I hope it redefines e-commerce. Crowdemand puts consumers front and center of the design decision making process. It puts shoppers in the drivers seat by letting them vote on and […]