V22: How To Boost Your Youtube Views with Newsjacking
If you can’t see video above, click here: http://youtu.be/RDhRauaoJHw
This year, I finally accomplished my long term goal of starting my youtube channel. I have learned a few things along the way.
Per my podcast, episode with Gideon Shadwick (check it out if you haven’t listened to it) – Consumers are 64% more likely to buy after watching a Youtube video.
It’s hence important to have a youtube channel to bring additional traffic and potential customers to your e-commerce site.
Now, once you have started your youtube channel, you will need to boost your youtube views. This is where Newsjacking comes in.
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Newsjacking – refers to the marketing tactic of leveraging the popularity of a news story to amplify your brand messaging and increase your traffic. Newsjacking can help build your brand reputation and boost your youtube views.
Reporters looking to answer questions about a particular breaking news item will search for answers and can stumble upon your youtube video. (Youtube videos rank higher on Google).
Here is how you can get started:
1) Timing is everything: When deciding to newsjack a story, timing is everything. You want to be able to comment within a few hours while the item is still breaking news. Ideally, you should comment on topic before major publications pickup the story. I posted a video commentary about ELLO to learn it was too late in the game. It’s, therefore, important you react quickly to be able to reap the benefits of newsjacking.
2) Set-up Alerts: So how do you spot breaking news? Set-up google alerts and RSS feeds for specific topics. Feedly.com is my favorite RSS feed dashboard. You can easily organize each publication you follow by creating specific folders while setting up alerts.
Finally, make sure to set-up trending feeds within your social media dashboards, such as Hootsuite, Tweetdeck or BufferApp.
3) Fact Check + Research Keyword Search Volume: This goes without saying, but make sure to fact check a breaking news item. Remember the three boob lady? Don’t comment on fake news – unless you are just going for the comedic aspect. It will hinder your business a great deal otherwise.
Lastly, perform a quick SEO research to determine the keyword density volume of a specific keywords. You want to ensure before you invest your time creating a video commentary that the subject item will bring enough traffic / views. You can use here an app like Longtail Pro.
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