5 E-commerce Mistakes to Avoid

Did you know that 97% of e-commerce businesses FAIL? HUGE RIGHT? Many new businesses make simple mistakes that hurt their chances of being successful, and limit their potential to grow  and reach an International audience. As a result, they see low sales and are eventually forced to shut down. These are 5 common mistakes that […]

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Tips To Turning Your E-commerce International Traffic Into Buyers

E-commerce retailers struggling with abandoned shopping carts may be overlooking a very important aspect in online shopping: trust. Many international shoppers will be more hesitant to make an e-commerce purchase if they don’t know your product and don’t trust you as a brand yet. This is especially true for first-time buyers. So what’s the best way […]

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Social Media Campaign Results Don’t Happen Overnight

I had an interesting conversation with a client today which made me think about a false notion within Social Media marketing. There’s a misconception out there that Social Media results happen instantaneously. The press is constantly focusing on overnight success stories, from viral campaigns to multi-million dollar advertising onslaughts. Yes, overnight low budget viral videos […]

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Television and the Interactive Realm of Social Media

Every aspect of our lives have completely merged with Social Media, including the entertainment we take in and how we interact with it.  Out of all the mediums television has definitely seen the most seamless integration with a huge a presence on Facebook, Twitter, and tons of different websites that solely focus on fan participation.  […]

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Are Human Billboards the Next Big Thing? A look at Italian Vogue’s Haute Mess

via Fashionista There’s been quite a controversy these last two weeks about the recent Vogue Italia “Haute Mess” cover story. The photospread featured flashy clothes and over the top hairdos inspired by urban culture and was criticized for its racist undertones by a myriad of websites and blogs, including Jezebel, Fashionista, and New York Magazine, which […]

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Facebook Stores: Your Very Own Social Media Pop-Up Shop

For a lot of small companies figuring out different ways to get their product out there can become a challenge.  I always recommend that start-up brands and even more established companies should have their own Facebook Store. Why Facebook retail? Because the statistics are so strong in your favor.  Facebook users spend an average of […]

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Social Media & Separating Yourself From the Pack

As a digital marketing consultant, I’m fully aware of all the “social media” gurus out there and individuals preaching that “social media” is the holy grail for all of your marketing problems. Truth be told, social media is a great technology that has enabled the democratization of content, and it allows smaller entities to broadcast […]

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