Kickstarter #101 – A few tips for a successful fund raising campaign

For a while Kickstarters have been the talk of the town.  Between Kickstarter, Indie Gogo, and a few other online fund raising sites, there’s definitely a huge variety to choose from. Kickstarters are a great way to get some initial funds for a project, but let’s face it, you really need to get your project […]

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Pluggedin TV: The New Interactive Video Debate

I’m so happy to share with you my new project Pluggedin!  Pluggedin is a new web series where we invite our colleagues to debate digital platforms, relevant issues and new technologies affecting the New Media landscape.  The audience decides the winner, and the winner gets a 30 second video plugging anyone or anything they like […]

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Social Media & Separating Yourself From the Pack

As a digital marketing consultant, I’m fully aware of all the “social media” gurus out there and individuals preaching that “social media” is the holy grail for all of your marketing problems. Truth be told, social media is a great technology that has enabled the democratization of content, and it allows smaller entities to broadcast […]

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