Here’s the latest Pluggedin episode, Google+ vs Facebook. How is Google+ relevant for brands when Facebook has the un-deniable monopoly? Video Roundtable OUR PANEL Brian McDaniel– Web and graphic designer. Jay Baer– Social media strategist. Bianca Bosker– Senior Tech editor at the Huffington Post Dean Levitt-Partner at Mad Mimi and the reason you are reading […]
Since the early 2000s reality shows have completely taken over not only television but pop culture as a whole. MTV has been slowly changing their network into a reality based free-for-all since the 1990s when the The Real World was established, but the 2000s were really the origin of a mass across the board reality […]
It’s funny how various brands measure their success by how many fans or likes they have on Twitter and Facebook. It’s not unheard of for a brand to have thousands of fans and still get limited to zero engagement for their products. What is it that they’re doing wrong? Do they care about your message? […]
For a lot of small companies figuring out different ways to get their product out there can become a challenge. I always recommend that start-up brands and even more established companies should have their own Facebook Store. Why Facebook retail? Because the statistics are so strong in your favor. Facebook users spend an average of […]
For a while Kickstarters have been the talk of the town. Between Kickstarter, Indie Gogo, and a few other online fund raising sites, there’s definitely a huge variety to choose from. Kickstarters are a great way to get some initial funds for a project, but let’s face it, you really need to get your project […]
As a digital marketing consultant, I’m fully aware of all the “social media” gurus out there and individuals preaching that “social media” is the holy grail for all of your marketing problems. Truth be told, social media is a great technology that has enabled the democratization of content, and it allows smaller entities to broadcast […]
Thanks so much to everyone who joined my “Internet Famous” webinar yesterday presented by Accion New York. Special thanks to Accion for for hosting the event. I realized that I tried to fit a lot of information into 1 hour so I hope you were able to take away some valuable tips. In a nutshell […]
As more and more of our lives are increasingly being led online, our collective definition of reality keeps changing and shifting based on the amount of technology we come in contact with. This idea really comes into focus when discussing the idea of social media and exactly where reality begins and the simulation ends. Social […]
Google + just launched their iPhone app this morning. Since users pre-dominantly check their social media status on their mobile devices, Google+ adoption rate will spike. So what does this mean for your business? Well don’t worry, no need to rush and create a business profile on Google+. It isn’t allowed yet. Google will allow […]
I know my title feels off but SXSW was an amazing controlled environment where I was able to analyze marketing first hand. Beyond all of the other topics which were featured between influencer marketing, geo-location marketing and gamifying your world; I got the most insight from observing the mayhem. SXSW became my laboratory where I could […]