EP#12: Black Milk Clothing’s Quest For Global Invasion

  [buzzsprout episode=’194454′ player=’true’] You can also download this podcast on iTunes or Stitcher Radio. Black Milk Clothing was founded in 2009 by James Lillis with just a Tumblr blog “TooManyTights” and a thirst to revolutionize the clothing industry. James Lillis bought a sewing machine, picked fabrics at local markets and started experimenting from his […]

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How To Choose A Social Media Platform For Your Business

Business owners often struggle on deciding which social media platform will yield the best return of investment for their brand. To help with your decision making process, Shopify published a study which outlines platforms with highest conversion rates. Vimeo, Youtube, Facebook and Instagram hold the best potential for e-commerce fashion brands. Users from these platforms […]

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How small Fashion brands can stay competitive in 2014

Online retail marketing is ever evolving from product promotion to establishing personal relationship with your customers. Customers support brands with their best interest at hand regardless of their geographic location. The opportunities for smaller brands to reach a global audience are greater than ever especially since smaller brands can really nurture their customer and have […]

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Social Media Campaign Results Don’t Happen Overnight

I had an interesting conversation with a client today which made me think about a false notion within Social Media marketing. There’s a misconception out there that Social Media results happen instantaneously. The press is constantly focusing on overnight success stories, from viral campaigns to multi-million dollar advertising onslaughts. Yes, overnight low budget viral videos […]

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