Let me be honest, it took me a while to get into Snapchat. Somehow, I have become addicted. Feel free to follow me on Snapchat: lunasol8 – if you are hooked like I am. It’s proved to be a great marketing tool for brands with deeper engagement than other platforms. After spending a lot of […]
[buzzsprout episode=’194454′ player=’true’] You can also download this podcast on iTunes or Stitcher Radio. Black Milk Clothing was founded in 2009 by James Lillis with just a Tumblr blog “TooManyTights” and a thirst to revolutionize the clothing industry. James Lillis bought a sewing machine, picked fabrics at local markets and started experimenting from his […]
You know how it goes; a new social media platform gets some momentum and next thing you know everyone is telling you to jump on-board. [Tweet “There are advantages to be an early adopter.”] We have all witness how brands who adopted Twitter, Instagram, Pinterest early on saw huge returns. With the plethora of […]
Tumblr has 120 million monthly visitors from around the World. Many indie brands have successfully expanded their business and even sell their items directly on Tumblr. So how can Indie fashion brands leverage this powerful platform and learn from the successes of others?
Web Analytics refer to the information about the number of visits to your website. Your web host will often have a built in metrics service that you can access to review: how many people are visiting your website, how long they stay and whereabouts in the world they are coming from. Website Metrics will help […]
While in China, I witnessed a slight shift happening in Beijing / Shanghai where Millennias are expressing themselves more freely and combining accents from their traditional roots to exhibit their unique fashion style.
Business owners often struggle on deciding which social media platform will yield the best return of investment for their brand. To help with your decision making process, Shopify published a study which outlines platforms with highest conversion rates. Vimeo, Youtube, Facebook and Instagram hold the best potential for e-commerce fashion brands. Users from these platforms […]
Online retail marketing is ever evolving from product promotion to establishing personal relationship with your customers. Customers support brands with their best interest at hand regardless of their geographic location. The opportunities for smaller brands to reach a global audience are greater than ever especially since smaller brands can really nurture their customer and have […]
I had an interesting conversation with a client today which made me think about a false notion within Social Media marketing. There’s a misconception out there that Social Media results happen instantaneously. The press is constantly focusing on overnight success stories, from viral campaigns to multi-million dollar advertising onslaughts. Yes, overnight low budget viral videos […]