It’s funny how various brands measure their success by how many fans or likes they have on Twitter and Facebook. It’s not unheard of for a brand to have thousands of fans and still get limited to zero engagement for their products. What is it that they’re doing wrong? Do they care about your message? […]
Teen ephemera via Tavi Gevinson’s new online magazine Rookie For the majority of teens and the Millennial generation that has grown up online the concept of Internet fame has become such a normal and conventional idea that it’s almost become part of their collective identity. Beyond their intended practical use, social media platforms are now […]
For a lot of small companies figuring out different ways to get their product out there can become a challenge. I always recommend that start-up brands and even more established companies should have their own Facebook Store. Why Facebook retail? Because the statistics are so strong in your favor. Facebook users spend an average of […]
As a digital marketing consultant, I’m fully aware of all the “social media” gurus out there and individuals preaching that “social media” is the holy grail for all of your marketing problems. Truth be told, social media is a great technology that has enabled the democratization of content, and it allows smaller entities to broadcast […]
Thanks so much to everyone who joined my “Internet Famous” webinar yesterday presented by Accion New York. Special thanks to Accion for for hosting the event. I realized that I tried to fit a lot of information into 1 hour so I hope you were able to take away some valuable tips. In a nutshell […]
You must have been under some sort of Internet rock in the last year or so to have missed out on the meteoric ascension of the rapper Lil B. He’s probably the best example of how the Internet and Social Media can transform a burgeoning avant garde bedroom artist into Fader magazine covers and sold […]
As more and more of our lives are increasingly being led online, our collective definition of reality keeps changing and shifting based on the amount of technology we come in contact with. This idea really comes into focus when discussing the idea of social media and exactly where reality begins and the simulation ends. Social […]
I know my title feels off but SXSW was an amazing controlled environment where I was able to analyze marketing first hand. Beyond all of the other topics which were featured between influencer marketing, geo-location marketing and gamifying your world; I got the most insight from observing the mayhem. SXSW became my laboratory where I could […]