Do You Know How Influential Your Brand Is?

It’s funny how various brands measure their success by how many fans or likes they have on Twitter and Facebook. It’s not unheard of for a brand to have thousands of fans and still get limited to zero engagement for their products.  What is it that they’re doing wrong?  Do they care about your message?  […]

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Teenage Internet Fameland

Teen ephemera via Tavi Gevinson’s new online magazine Rookie For the majority of teens and the Millennial generation that has grown up online the concept of Internet fame has become such a normal and conventional idea that it’s almost become part of their collective identity.  Beyond their intended practical use, social media platforms are now […]

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Facebook Stores: Your Very Own Social Media Pop-Up Shop

For a lot of small companies figuring out different ways to get their product out there can become a challenge.  I always recommend that start-up brands and even more established companies should have their own Facebook Store. Why Facebook retail? Because the statistics are so strong in your favor.  Facebook users spend an average of […]

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Social Media & Separating Yourself From the Pack

As a digital marketing consultant, I’m fully aware of all the “social media” gurus out there and individuals preaching that “social media” is the holy grail for all of your marketing problems. Truth be told, social media is a great technology that has enabled the democratization of content, and it allows smaller entities to broadcast […]

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