Recently, while I was doing research for one of my clients, I stumbled upon a SXSW lecture on minimalism and how it’s changing the realm of entrepreneurship. After listening to the talk, I became intrigued with the concept of doing more by doing less. In this day and age, we’re constantly being bombarded with new […]
Good copy, snappy headlines and clever brand positioning can make the world of difference in how your business is perceived by others. In the worlds of advertising and marketing, we’re surrounded by thought-provoking strap lines and insightful articles which appeal to our senses. Great copy needs to not only grab the attention of the reader, […]
If you can’t see video above, click here: http://youtu.be/ZoAUFUDgC_Y You know that feeling when you hit a major creative roadblock, incapable of coming up with new ideas. Well, that was me last week. Everything I came up with was lame. So I had to face the harsh reality that it’s time to take “MOI” to the […]
If you can’t see video above, click here: http://youtu.be/Qg0NLrrlKu0 [Tweet “Reviews are an integral part of any business as customers rely on them when making purchasing decisions.”] However, asking customers to provide reviews can be tricky. As a business, you don’t want to be too pushy and turn-off your customers. Watch this video, to get some […]
[buzzsprout episode=’194454′ player=’true’] You can also download this podcast on iTunes or Stitcher Radio. Black Milk Clothing was founded in 2009 by James Lillis with just a Tumblr blog “TooManyTights” and a thirst to revolutionize the clothing industry. James Lillis bought a sewing machine, picked fabrics at local markets and started experimenting from his […]
Many of my clients often come to be frustrated that their site is not bringing them more sales. They think that increasing their social media efforts will be the answer to their problem, when in reality the real problem is their online storefront. Even if you are using a template e-commerce site there are several […]
[buzzsprout episode=’192916′ player=’true’] You can also download this podcast on iTunes or Stitcher Radio. Taking the first steps towards starting your e-commerce business can be confusing and overwhelming – there are many services and platforms available out there with contractive information on how to get started. When launching an e-commerce business, nothing is as important as taking […]
These last two years, many online stores have been transitioning to a members only e-commerce model. Put quite simply, membership only e-commerce is a buyer’s club. Potential customers have to provide their email addresses in order to access the site and buy. Also known as gated e-commerce, this marketing tactic may feel counter-intuitive. It may […]
You know how it goes; a new social media platform gets some momentum and next thing you know everyone is telling you to jump on-board. [Tweet “There are advantages to be an early adopter.”] We have all witness how brands who adopted Twitter, Instagram, Pinterest early on saw huge returns. With the plethora of […]
The focus on content marketing and social media recently has led to a convergence in retail and publishing. To rise above the advertising noise, many brands are starting to take an editorial driven retail approach – think magazine meets online store. E-commerce brands are producing high quality content to engage and inspire their audiences. Jason […]