Recently, while I was doing research for one of my clients, I stumbled upon a SXSW lecture on minimalism and how it’s changing the realm of entrepreneurship. After listening to the talk, I became intrigued with the concept of doing more by doing less. In this day and age, we’re constantly being bombarded with new […]
In today’s crowded market, identifying promising opportunities can be a cumbersome task. Businesses become overwhelmed with conflicting information they find online and sometimes, it’s difficult to take a step back and determine which initiative holds the most potential. Focusing on and understanding the customer’s journey are key when striving to obtain the best possible outcome […]
Fashion and Law. They sound like polar opposites, but you might be surprised to learn how significant of a role Law plays in the fashion industry. Any fashion business owner can tell you there are many components behind creating a successful, long-lasting business. From launching your brand, to building and maintaining partnerships, to handling vendors […]
When thinking about the Asian market, what country comes to mind first? I guarantee the answer is China, and mainly it’s because of its size. However, attention is due for other countries in Southeast Asia as well, but they are often overlooked; one of those countries being the Philippines. In today’s episode, I want to […]
“The customer is always right.” We’ve all heard the saying, and we’ve all definitely seen the impact the customer can have on a business. Apps have been developed solely for the purpose of customer reviews, and bloggers have a major influence on the success (or failure) of a product. Simply put, customers can make […]
Keeping up with digital innovations and trends can feel overwhelming. In addition to keeping up with technology that’s constantly changing, consumer behaviors are constantly evolving. From the demands to shop via mobile device to catering to customer’s needs directly on social media, it’s crucial as a business to stay on top of any and all […]
Have you ever come across a brand with a unique approach to shopping? It’s not enough to just hope people will walk into your store. If a brand has substance or an out-of-the-box vision, people will be more drawn in to support your business again in the future. All too often, brands focus too much […]
We all know that Instagram is taking social media and now e-commerce by storm, but there’s an underdog on the scene that deserves just as much, if not more, credit: Pinterest. Pinterest is one of the most powerful social media networks for e-commerce, yet it’s surprising how many businesses overlook this platform. Pinterest drives e-commerce […]
Building a healthy business venture in today’s digital world is not only challenging, but with the amount of competition out there, it’s important to understand that success doesn’t happen overnight. Customer acquisitions, branding, and coming up with kick-ass strategies are just some of the most important factors you’ll need to continue developing if your goal […]
If you’re an entrepreneur or a vlogger who is passionate about learning how to really push the boundaries and market your business the right way, there are a number of ‘recipes’ you can implement to achieve growth. In today’s podcast, I reached out to Matt Tran, the mind behind Engineered Truth – a unique Youtube […]