For any e-commerce business to succeed, it’s crucial to perpetually grow your customer flow, and increase your brand loyalty in the process. Deciding which marketing approach to take based on your web metrics can be tricky to get right first time. Questions like “How can I avoid cart abandonments?” “How can I increase my conversion […]
In a world of instant gratification, where anything our heart desires is just a mouse click away, it’s becoming increasingly difficult to find ways to grab people’s attention and keep them interested. Whether your goal is to attract subscribers towards your fashion blog, gain valuable customers for your e-commerce business, or you simply want to […]
Good copy, snappy headlines and clever brand positioning can make the world of difference in how your business is perceived by others. In the worlds of advertising and marketing, we’re surrounded by thought-provoking strap lines and insightful articles which appeal to our senses. Great copy needs to not only grab the attention of the reader, […]
In today’s cut-throat world of catwalk shows, street style bloggers and e-fashion retailers, when it comes to breaking through the fashion industry and actually becoming recognized for your craft, it can be tough. Whether you’re a budding style blogger with a story to tell, an emerging e-commerce brand looking to build an online community, or […]
Ever wondered what the key to a successful business is? Whether we’re self employed professionals or the driving force behind a much larger business, either way it’s up to us to communicate our brand message to our customers. When thinking about building a lasting following, you need to learn how to tell a story to […]
The power of e-commerce lies in equipping your business with the ability to tap into global markets. Did you know that you can dramatically extend your business reach simply by taking steps like tapping into new geographic locations? That being said, putting this awareness into practice is much easier said than done. It takes time, […]
Are you a shoe addict like me? I personally need to restrain myself when it comes to purchasing new shoes, and the more original the design, the more likely I will be to max out my credit card! So many shoppers today share a love for unique footwear, but it’s not just the design that […]
An e-commerce topic that has been circling lately is the art of customization. Now, although customization is nothing new in the realms of retail and fashion, it has in fact gained a lot more momentum over these past two years. Customers are increasingly craving to find unique clothing and explore their creative streak, while technology […]
You know doubt have heard about how important building a tight community is for your brand, right? If you want to grow a successful online business that influences your customers while creating a brand that’s sustainable, it’s imperative that you’re aware of what to do to build yourself from the ground up. Having even one […]
If you’ve had a business idea in the pipeline for some time, but you’re not sure how to get the wheels in motion, this podcast episode is for you. Starting your own business is exciting, but at the same time it’s a very complex decision. You need to be 110% dedicated in seeing it through […]