Ever wonder what it would be like to have a mobile and e-commerce fair trade store? In this podcast, I interview Laura Layton, the mind behind Tin Lizzy, a mobile shop which travels the Mid-Atlantic region. Laura purchased a truck one year ago, right after graduating from college, and turned it into a mobile store. She […]
Download & Review this podcast on iTunes or Stitcher Radio Can you believe it’s already the end of the year? The Holidays are a perfect time to reflect on all our accomplishments and plan for 2015. How can you continue to grow your business next year? How can you determine where to focus your energy to be more productive? […]
Download & Review this podcast on iTunes or Stitcher Radio Building buzz is pivotal for the health of any business. Getting accredited press builds trust, boosts traffic, increases SEO and ultimately generates more sales. Pitching the right story at the right time, to the proper publication can decide whether or not your story will get published. The bigger […]
[buzzsprout episode=’224478′ player=’true’] Download & Review this podcast on iTunes or Stitcher Radio With Facebook becoming more and more crowded, small businesses can find themselves struggling to reach and build their audience. Often, businesses will need to pay to promote their posts within their page or advertise on Facebook. Surprisingly, Pinterest is an extremely powerful platform for […]
[buzzsprout episode=’222261′ player=’true’] Download & Review this podcast on iTunes or Stitcher Radio Affiliate Marketing has been around for some time now and yet continues to get a bad rep. Many businesses shy away from setting up such programs when it can open a healthy revenue stream without much hassle. Affiliate Marketing is a performance-based-marketing in which […]
Download & Review this podcast on iTunes or Stitcher Radio [buzzsprout episode=’221878′ player=’true’] As an e-commerce business, you are all but too familiar with the growing pains of expanding your business internationally. Fulfillment and shipping can get a little overwhelming at times, especially around the Holidays. So how can you secure a seamless check-out experience for your customers? […]
[buzzsprout episode=’218618′ player=’true’] Download & Review this podcast on iTunes or Stitcher Radio Something we all struggle with as business owners is keeping our customers attention while continuing to grow our audience. People’s ability to discriminate content is becoming more sophisticated. As the Internet gets more crowded, it is increasingly difficult to get through the clutter. And […]
[buzzsprout episode=’216472′ player=’true’] Download & Review this podcast on iTunes or Stitcher Radio Video is one of the most powerful media for establishing trust and increasing sales. Additionally, Youtube is the second largest search engine, right behind google. The opportunities are endless for e-commerce business owners like you, looking to boost your sales with youtube. A few […]
[buzzsprout episode=’214839′ player=’true’] Download & Review this podcast on iTunes or Stitcher Radio Today’s most successful e-commerce retailers see global expansion as a crucial platform for growth. Markets like Brazil, Russia, China, and India are growing at an unprecedented pace. Contrary to popular belief, businesses don’t need to be Fortune 500 companies to succeed in the global market. […]
[buzzsprout episode=’212999′ player=’true’] You can also download this podcast on iTunes or Stitcher Radio. So you’ve heard it over and over again – branding is key to competing in the fashion industry. But what does branding actually mean? Branding has evolved throughout the years. It is no longer just about a unique name or logo. It’s about […]